Culture Change at Texaco - Case Study Example | Topics and Well Written Essays - 500 words

Culture Change at Texaco - - Case Study Example thical problems at Texaco by introducing complete culture change that highlighted stringent measures for implementing equity across the workforce at all levels of interaction. Most importantly, cultural dimension was seen as the central element of promoting equity which not only showed firm’s commitment towards diversity but also raised important question of organizational culture and business strategy that played vital role in promoting better work culture within and outside the firm. In the highly competing environment of rapid globalization, pluralistic society had increasingly become a norm. Organizational ethics and ethical consideration to socially relevant issues give significant leverage to the firm in the market as it tend to influence firm’s image amongst the public, impacting their overall performance (Trevino & Nelson, 2014). Thus, Texaco’s new diversity policy was made intrinsic part of its business strategy and organizational culture. It mainly targeted the behavior of employees and through harsh measures like dismissal from job, ensured that employees treated other employees coming from different color, race, gender and culture with respect. The diversity strategy was integrated within all spheres of firm’s operations including recruitment, promotion, retention, supply chain, customer service etc. The system was distinct in its lack of commitment towards diversity mainly due to low awareness regarding cultural values and cultural competencies. The initial focus of new diversity policy was important facilitator for encouraging better behavior and mode of communication. By introducing drastic changes, the managerial leadership was actually making efforts to develop better organizational culture that relied on building new workplace relationships based on better cross-cultural understanding and mutual respect. The strategic realignment of its business strategy and business goals would emerge as important catalyst for developing facilitating